She stopped working against herself.

This was the moment a female entrepreneur I worked with named something essential. She realised she had been ignoring herself for years, in her business and at home. And now, if she dropped back to the same behavior, her body was telling her immediately to stop doing it.

For years she had been softening her opinions and holding back her voice and knowledge. She had been shaping her work to be acceptable, been quiet about sides of her that wanted to shine.

When that stopped during our sessions, things started to shift.

– She started placing herself first, before anything or anyone else. 

– For example, for the first time ever, she invested in visibility and booked a bigger stand in a business event.

– With her clients she began speaking from her expertise without explaining or holding back. In group dynamics, she started to tell her perspective, even if it was different to others. What surprised her was that instead of others somehow rejecting her and her opinions, they listened. 

– At the same time, she naturally began taking better care of herself, paying attention to what kind of diet nourishes her body and how she looks.

– Her confidence increased and it started to emerge naturally once she stopped operating from protection.

This is the level where entrepreneurship changes and eventually, your business transforms.

Not because you push harder or try new tactics, but because you see yourself.
You place yourself first.
And you allow others to see you too.

And once that happens, there’s no going back.
You don’t even want to.