Authenticity
Thoughts, tools, and inspiration for showing up real, honest, and fully yourself in life, work, and relationships.
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Why Marketing Feels Hard: How Fear of Visibility Blocks Your Business Growth
Marketing doesn’t feel hard because you lack skills — it feels hard because visibility feels unsafe. Learn how inner safety, authenticity and clarity transform your marketing.
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When You’ve Outgrown Your Business: How to Realign It with the Woman You Are Now
When your business no longer feels like you, it’s a sign of growth not confusion. Learn how to realign your business direction with who you are now and create a path that feels clear and…
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Alignment in Business Begins with Everyday Choices
The choice of authenticity comes across in everyday business decisions also. Those are the moments you either align or misalign your business to feel more like you. Read more.
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Women are craving a more feminine way to build their business
It is time to balance the masculine business world with the feminine approach to building businesses. Read more.
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Work Motivation and Fulfillment: What Really Keeps Us Going?
Explore the drivers of work motivation and the deeper need of feeling fulfillment at work. Read more.
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Don’t lose your authentic voice because of AI
Is AI starting to replace your authentic voice? Are you leading your self-expression or is AI? Today's column is written by Essi and not with AI. Read now.
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When Your Life and Career No Longer Look Like You
A successful life and career on paper that no longer feels like yours. This piece is for those ready to create a life and career that truly look and feel like them. Read now.
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Be Authentic. In Life. In Business. In Branding.
In this column, I dive into: 1. The freedom that comes when you step into your authenticity 2. What happens when brands aren’t authentic and mislead consumers? Read more.
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Letting Go of Ettinordic to Become More Me
In this column, Essi Koski-Lammi shares her decision to let go of the Ettinordic brand name, embrace her own identity, and step into greater visibility. Read more.
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The Science-Backed Benefits of Interior Design for Well-being.
Learn how interior design impacts well-being and how to create a healthier, happier home backed by research. Read more.
